Project Overview

This multi-year project had the goal of reinventing two cohesive awards programs within the National Football League held by the Fritz Pollard Alliance Foundation. The awards celebrate front office diversity, inclusion, and achievement in upholding the values of the Rooney Rule across the league.

 

Services Rendered:

  • Brand Development

  • Art Direction

  • Photography

  • Graphic Design

  • Program Layout

  • Marketing Strategy

PROGRAM LAYOUTS

 
 

EVENT & EDITORIAL COVERAGE

The awards ceremonies are held at the respective host Super Bowl cities and NFL Combine during each event. The shotlist included pre, during, and post event documenting; each speaker and award recipient included a portrait to be used for future assets.