As the 'Stros opened the 2019 baseball season, it was primed for Crush City. With cans in stock and kegs at all the major bars downtown, having a full product launch for the now year-round core brand was a no-brainer. We selected bars directly across the street from Minute Maid Park in downtown Houston, TX to throw a marketing laced block party to kick off the fan festivities prior to the first pitch.