This project had multiple facets all focused on introducing and educating the audience on Expotechnik's brand extension, Technik Agency. By providing a fresh look at the company that battles existing perceptions, we've accomplished just that with a huge visual impact.
It was vital for these images to showcase every subject in a positive, fresh and happy light so that the “staunch and rigid” identity that has been in place could be broken down. Official booth images captured the presentation with both headshots and personality shots included as well as the general aura of the completed booth.
After the main portraits were captured, some office and warehouse images of employees in action were scheduled to give potential clients an idea of what goes on throughout the process of their booking; from idea stage into design and finally fabrication.