PACKAGE DESIGN
Being a lover of beer and a designer has its perks when the worlds collide; I get to be one of the most helpful people in a brewery’s arsenal of consultants and vendors.
While you’re spending hours cranking out the dankest of recipes and checking your routing and distro, you’ve typically got to find the time to learn a whole new creative process and know how to find a designer or firm that you can trust to hear your vision and execute, or come up with eye catching cans and bottles to snag consumer attention on your own… Unless you shoot me a line. Then you can get back to the thing you’re good at, crushing your city’s tap lists!
BRANDING & Content Strategy
brand new offeringS ARE a design project that requireS tons of flexibility.
This goes double for entirely new businesses. The Food & Beverage industries are extremely competitive because of the sheer amount of choices for consumers. Strong and impactful branding will help your business differentiate and stand out in a crowded market; this distinctiveness is created through logos, brandmarks, color palettes, packaging design and material choices, and a cohesive aesthetic. When these things, along with consistent content and storytelling, are working in tandem, you create highly impactful and memorable experiences that make customers into returning customers, brand loyalists, and product evangelists.
“This gorgeous mother is the new Houston tailgatin’ standard!”
LAUNCH STRATEGY
Sure, pretty packaging can absolutely increase sales… But mishandling that product’s release can be a death sentence.
Don’t roll your brand new Porsche out onto the track with 1/4 OF A tank of gas AND EXPECT a win.
Craft a tailored product launch strategy that focuses on building anticipation and awareness, ensuring your new offering makes a significant impact in the competitive market. Through teaser campaigns, social media buzz, and special events, you will create a wave of excitement that draws attention to your unique product, be it a seasonal brew, a trendy menu addition, or an innovative cocktail.
This approach MUST go beyond marketing; there’s a need to provide insights on targeted marketing and positioning to hit the right notes with your audience. Plus, when you integrate feedback mechanisms for swift adaptation, you ensure operational readiness for a seamless introduction. When you lean on expertise from outside of your organization, your product launch won't just introduce an item - it'll create a lasting impression and a loyal customer base.
