WHERE Vices COME TOGETHER & KICK IT


Hopbeasting prides itself on covering the best (and strangest) of the Atlanta beer scene with a spranklin’ of food, streetwear, and related tech. Created by a food & beverage industry Art Director, Hopbeasting content showcases beer and beverage industry-adjacent topics through the lens of diversity, equity, and inclusion… helping onboard an audience that to this point hasn’t been targeted by many in the brew biz.

Check in for product releases, event coverage, what to drink, how to’s, myth-busting and more, while we make sure to explain the hype!


REP THE GANG

Anti Hazy Club Heavyweight Tee
$38.00
Fit check ready for the dopest of the beer bruhs, just tell 'em keep them super green razorblade hazies to themselves. Heavyweight cotton lets you know this shirt holds up on the rack next to the trending styles, you don't have to throw on none of that cheap throwaway brewery merch anymore! We put effort into this front and back hit shirt like we wish breweries would put into their NEIPAs... instead of just dumping in a ton of random hops and spending seconds in the brite tank.

• 100% combed ring-spun cotton
• Fabric weight: 6.5 oz/yd² (220 g/m²)
• 20 singles
• Regular fit
• Side-seamed construction
• 1 × 1 rib at collar
• Single-needle edge stitch 7/8″
• Blank product sourced from Pakistan

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Please allow up to 3 business days to process your order and begin production. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Hopbeasting Chain Gang Hoodie
$70.00
It's Stout SZN so chug like a hopbeast should with the Hopbeasting Chain Gang Hoodie. Heavyweight 100% cotton ensures that luxurious, high quality streetwear feel, while the front and back print pays homage to the hype of the chase, be it brews or shoes. Super soft, breathable, and just the right amount of stretch. Perfect drip for the tailgate, around the fire pit, or shotgunning that fresh can of Heady.

• 100% cotton face
• 65% ring-spun cotton, 35% polyester
• Front pouch pocket
• Self-fabric patch on the back
• Matching flat drawstrings
• 3-panel hood
• Blank product sourced from Pakistan

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Please allow up to 3 business days to process your order for production. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Hopbeasting Chain Gang Tee
$36.00
Chug like a hopbeast should with the Hopbeasting Chain Gang tee. Heavyweight 6.5 oz cotton ensures that luxurious, high quality streetwear feel, while the front and back print pays homage to the hype of the chase, be it brews or shoes. Super soft, breathable, and just the right amount of stretch. Cool AF on the patio, between the brite tanks, or shotgunning that fresh can of Heady.

• 100% combed ring-spun cotton
• Charcoal Heather and Carbon Grey is 60% cotton and 40% polyester
• Fabric weight: 6.5 oz/yd² (220 g/m²)
• 20 singles
• Regular fit
• Side-seamed construction
• 1 × 1 rib at collar
• Single-needle edge stitch 7/8″
• Blank product sourced from Pakistan

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Please allow up to 3 business days to process your order and begin production. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

CREATED AND CURATED BY

 

WHAT I DO

Using traditional media, web3, and VR technology, I’m helping bridge the gap between IRL consumables (think niche packaged products) and the digital world with as little friction as possible.

 
GIF Thomas A. Wilson office with BB3 Labs

ART DIRECTOR & BRANDING CONSULTANT

I help businesses brand and market memorable products in the food & beverage industry, focused on craft beer.