You Gotta Eat This! (YGET) is a website dedicated to featuring food content from all across the world. Rap Legend Bun B and Tastemaker Premium Pete combined their talents to create YGET, which officially launched on June 6, 2013. In addition to the pioneers who lead this premiere food website, YGET has a staff of worldwide writers along with a network of celebrity guest contributors which include the likes of famous chefs, artists, and foodies from around the globe!
Since its inception, YGET has gained a reputation for featuring a versatile selection of food content and engaging its readers. YGET features restaurant reviews, recommendations for food spots, recipes, dishes, and even has a user submitted content section entitled “WDYET” (What Did You Eat Today). WDYET is a groundbreaking feature that allows site readers to create their own posts. Readers can submit a picture of what they are eating and write a personal caption about their dish.
You Gotta Eat This! is part of Complex Media, a network that “reaches over 60 million music, style, sports and gaming enthusiasts monthly” in addition to having the “highest social media engagement among leading media brands.” With its extended network throughout pop culture, YGET has able to bring together individuals from many different backgrounds for a shared experience. Upon my departure, YGET was over 100K followers on Instagram and had formed relationships with dozens of brand partners.
As Senior Production Editor, I was responsible for content sourcing, copy, layout, photography, and graphic design. I edited user-submitted content,